It's a way to improve, but he's not telling every guy out there to go out wearing a leather jacket and aviators because that's what Brad Pitt wears. It's like saying becoming more fashionable is a "BS put tactic". Cold reads can be used by men of any personality type and the cold reads change based on that personality type it's still authentic. He isn't telling you to use a certain line or a move, but to use cold reads as a way of improving your conversation. He teaches cold reads to build conversation skills which is a vital part of life in general. It's only contradictory if you make it so. Ideally, you want to know as much as possible and gain different viewpoints, just be wary that you don't fall into these habits! That being said, if you are aware of these issues, it's easy to not let them get in your way. Focusing on one approach at a time can simplify and clarify your thoughts. If you have all these different gurus and people giving you all sorts of advice, even if all of it is great, helpful advice, it can be hard to organize your thoughts and focus during pick up. There is too much going around in your head.As long as one realizes that rejection is not important, then this isn't an issue. If a man is rejected after obtaining as much knowledge as possible, he may become disheartened quickly and give up. The more knowledge one gets, the more pressure there is to perform. Don't use it as a way to avoid putting your knowledge into practice. If it's a Tuesday night and you have nothing to do, sure, find guru's videos to add to your knowledge. People get caught up in obtaining knowledge and use it as an excuse to procrastinate taking action.While you are right that gaining a wide array of knowledge is useful, this can create a few issues. (I'll be sure to check out Mystery though!)
It's tough because there is so much bullshit out there that it can be tough to find these people who actually give great advice. There are definitely other gurus and advice that can be useful. True, i'm being a bit radical by saying Models is all you need. If anyone wants a little more direct info on the book, here's a great thread that overviews it: I really want the best for my fellow seducers, and I truly believe that this book is the answer for everyone.
And if you really are that pressed for time, read summaries, reviews, and notes. It's a relatively quick read (very manageable to read in a weekend or similar time span). THIS BOOK IS EVERYTHING YOU WILL EVER NEED. Many of the people who think they are taking the right approach aren't looking at the right sources. A lot of the good advice given on this sub is echoed by Manson. So much of what is posted on this sub can be answered through reading this book. Manson is direct, honest, and has masses of experience and knowledge in this field. It rejects the classic bullshit advice that actually perpetuates most guys failure with women. Mark Manson presents a fresh view on seduction, explaining everything clearly and in a way that makes sense. Not only will it transform your love life, it will cause your overall life to improve as well. If you implement Manson's advice, there is NO POSSIBLE WAY you will fail with women. I beg anyone in this sub that sees this post to please, please, please read this book.